![How to Get More Customer Reviews [8 New Strategies]](https://www.nextiva.com/blog/wp-content/uploads/sites/10/2023/09/How-to-Get-Reviews-for-Your-Business-scaled.jpeg)
As a business owner, you are responsible for ensuring that your clients are pleased with your goods or services. Customer feedback is one of the best sources of information for business owners. You are aware by now that product or service reviews significantly increase conversion rates. Customers are significantly more likely to make a purchase from you when they see that social proof of what you do. You can simultaneously produce new content and showcase those favorable reviews by incorporating them into your content. So, how do you make sure these reviews are seen by potential customers? There are ten ways to accomplish this:
Contents
1. Include your evaluations in blog posts
First, blogs are nothing new. In fact, approximately 409 million people view more than 20 billion pages monthly.
As a way to boost your SEO and generate more leads on your website, you will already be writing blog posts on a regular basis now. For customers and potential leads, they’re a very good way to get to know you, and see what you can offer as a company. Including reviews in your blogs is a good way to demonstrate that you provide the best service to potential customers. Though, you would still need to ensure that you’re inserting reviews in a natural way. Pay your way to success instead.
2. Put Reviews On Your Homepage
Since the majority of people will arrive at your homepage first, this tactic makes perfect sense. As a result, you’ll need something to prove it. Your reviews demonstrate that you are a genuine website that they can rely on. It’s something that most sites are doing these days, so you’ll see this advice in action a lot. It’s fairly simple to do, as most website builders have tools that help you build them in seamlessly.
Include more than just favorable feedback about your company, despite the fact that this may appear counterproductive. These days, more and more customers are becoming savvy online, and if they’re only seeing positive reviews they’ll feel as though you’re hiding something, or worse, making the reviews up. Feature reviews with a rating of four stars or more, or favorable reviews in which one feature was criticized. Again, avoid filling your page with reviews from customers; otherwise, search engines will label your website as spam.
3. Include Reviews on Websites
Similar to your home page, adding reviews to your landing pages will help you convert more people into customers. You can add them in a variety of ways, so you can try different approaches to see which yields the best results. In addition, adding reviews here can encourage visitors to sign up for your email newsletter. If you don’t have anything else to offer for email sign-ups right now, like a course or eBook, this incentive works well. You can use the reviews to get people to sign up while you’re working on these options. Don’t rely on them full time though, and ensure that you’re offering something that’s unique to get those sign-ups.
4. Create a comprehensive customer review page
These previous methods have discussed placing reviews on other pages of your site, but have you considered creating a full page for reviews? It’s something that a lot of other companies have done, and it has helped them boost business.
When you create this reviews page, remember that you’re only going to get good reviews if you’re offering the very best service out there. If you want to get good reviews here, you’ll still need to make sure you provide the best service possible. Also, make sure you respond to reviews and help fix problems when they arise. You will get the most out of that review page if you do this.
5. Create Content Using Reviews As Inspiration
After that, you can use those reviews to make brand-new content. See what customers have to say by reading your reviews. For example, many may be pointing out that your service helps them solve a particular problem, such as time management. You can use that to create content that’s relevant to your audience. You could decide to write blogs about effective time management strategies in this case. Naturally, you shouldn’t just stick to written content like blogs. There’s a huge rise in people watching videos online, so you can create guides in video format that can help your audience tremendously. Also, not all of your reviews’ content should be included in the content; therefore, you should be careful about the content you use.
6. Leverage Negative Reviews
Now, negative reviews might hurt your ego a bit. However, those reviews are still your consumers talking. You should not disregard the sporadic negative reviews that you receive. The truth is, negative reviews can actually help you in the following areas in your company:
• Service to the public • Advertising • Methods for selling • Overall professionalism, etc.
In addition, negative reviews can make your positive ones more credible. In other words, you won’t have to create a façade of people liking your product, when consumers want to see authenticity. In addition, a lot of “fake” positive reviews are not what anyone wants to see because they only encourage dishonesty. Plus, search engines like Google are already cracking down on disingenuous content (ones that are deemed as spam) on the Internet.
As a result, honest reviews from customers are essential.
7. Use Customer Reviews In Promoted Social Media And Display Postings
Believe it or not, businesses can benefit from social media. Did you know that 74% of consumers use social media to buy things? New products, services, and so on can be discovered through social media. As a result, people will be able to see how other people are feeling about your product or service when you post customer reviews on social media and display posts. Promote these postings, and you’ll soon see people coming to your business to check out the product and service for themselves.
8. Customer Testimonials Enhance Credibility
The credibility of the goods and services that people purchase is important to them. To put it another way, what makes people want to buy from you? The good thing about customer reviews is that you can make success stories from them. You can get testimonials from satisfied customers and ask them to tell potential buyers about their experiences. People can hear stories from real people they can relate to instead of hearing stories from your company. Pro Tip: If you find a favorable review of your product or service, contact the reviewer to see if they are interested in providing a testimonial—such as a video—for your business. Before assuming that they will be okay with it, first ask.
9. Happy Clients In Third-Party Platforms
Utilizing the praises of your satisfied customers on third-party platforms is yet another strategy. To put it another way, when they post customer reviews on third-party review platforms like G2, other users of those platforms might want to visit your store and take a look at your goods or services. Pro Tip: Make sure your website features a section announcing that your business has reviews from satisfied customers on reputable sites like Trustpilot. Even when people are sceptical about the positive reviews, this gives your business more credibility.
10. Enhance the number of abandoned
Cart email conversions Finally, look at how many people have abandoned their carts during their shopping experiences. Now, you can automate your email marketing from this location. When someone abandons a cart, you can send out an email that tells them that they did so.
You can emphasize the positive customer reviews in the abandoned cart email. You can do any of the following in that said:
• A customer testimonial
• A story of success • Detailed reviews, etc.
When someone abandons their shopping cart, don’t be discouraged. Be courteous and highlight your positive reviews when sending an abandoned cart email, but don’t push too hard. Closing Out As you can see, customer reviews can either make or break your business. Your important job, in this case, is to accept customers’ opinions and be open-minded to any suggestions that might rise from the reviews. While some reviews might hurt your ego, take them as lessons that can be learned.
You can begin to get the most out of your reviews and use them to convince potential customers that you are the right person to buy from with the help of these suggestions. Add reviews to your content in these five ways, and you’ll see how much it’ll boost your lead generation.
