They might not seem like a big deal, but the signs around your place of business can have a big impact on its success. But what if you aren’t sure where to begin with improving your store’s signage? Here are just a few ways to start attracting more customers and making more money.
1. Utilize Color Psychology
Red is exciting and passionate. Blue is calming and soothing. These are just two examples of color psychology, and they can be a big boon to your business if you’re willing to use them in your signage. For example, bright yellow signs are great for grabbing the attention of potential customers, especially if you’re trying to catch their eye while they’re driving down the road.
2. Get Second Opinions
You might think that your new sign is perfect, but if all of your customers disagree, your personal preferences might be actively hurting your business. Try to make a habit out of getting feedback about your signs. Are they too small? Are they hard to read? Do the fonts look ugly or unprofessional? Are the colors clashing?
3. Do Your Research
Familiarize yourself with the big brands of the digital signage world. Recognize names like William Hall. The more that you educate yourself on signage, the more knowledge that you’ll have to draw on when it’s time to make purchase and design decisions about your business. There’s no such thing as being too smart about signs!
4. Get Digital
Digital signage is all the rage in the 21st century. Not only are they capable of flashing, blinking and scrolling, but they’re also easily modified through computer software. You can say goodbye to cold mornings spent on ladders while you switch out letters by hand! Digital signs can be edited and updated with nothing more than a keyboard and a new idea.
These are a few simple ways to improve your store’s signage. Whether you’re hoping to make wide-scale changes or just a few tweaks here and there, these tips can help you get started. Good luck!