If you’ve recently launched a company, chances are you’re searching for as much help as possible to ensure your business takes the right steps to success. Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical.
But how do you get all the information you need to make sure that your business grows and develops as it should?From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry that you can discover in this reading list…
Contents
Eric Schmidt and Jonathan Rosenberg: How Google Works
Finding out how Google became the phenomenal firm it is today is an interesting concept for anyone in tech. Written by top Google executives, How Google Worksoffers its readers an insightful account of Google’s incredible corporate philosophy, processes and culture.
Google is famous for its innovative and creative approach to the world of digital. Discover how it bounced back from some unsuccessful moves and evolved into the company we respect todaywith How Google Works.
Kevin Kelly: The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Intrigued by how the world will look in decades’ time? Read this amazing book. The best part of itis how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
The Inevitablelooks at the advances in multiple aspects of digital, such as virtual reality and artificial intelligence. If you’re new to the tech industry, learn what to expect to prep your company now for the customer of tomorrow.
Alec Ross: The Industries of the Future
In tech, it’s essential that you are always looking ahead and moving forward. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
Ross’ insight into this world is learned for a good reason — he had the role ofsenior advisor for innovation when Hilary Clinton was Secretary of State.His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
Raj Sisodia and John Mackey: Conscious Capitalism
Conscious Capitalismis all about how capitalism doesn’t have to benefit profits and those at the top — it can be an advantage for all.
From staff to investors, this book will tell you how to best treat and handle everyone who comes into contact with your business. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).
Ivan R. Misner:Networking Like a Pro
Networking Like a Proprovides pages of essential advice on how to make rewarding contacts in business. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
Sometimes, networking is difficult and doesn’t come naturally to us all. From making useful associatestodevelop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
Evan Carmichael: Your One Word
This book, Your One Word, is a great source of inspiration when you’re feeling anxious or unsure about your business. Evan Carmichael, who wroteYour One Word, launched and sold his biotech company at just 19 years old — so, his book is perfect if you want the same rapid success.
Goals and strategies can mean the difference between failure and success — and that is what this book is about. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.
Eric Ries: The Lean Start-Up
When you’re new to any environment or process, it’s always best to have an arsenal of knowledge to help guide you — which is whereThe Lean Start-Up by Eric Riescomes in. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
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