It can be overwhelming to schedule posts, customize content, and manage multiple social media platforms. particularly if you want to maintain consistency. Hootsuite is one of the tools for this job that is used the most. We’ll show you how this popular social media management tool streamlines content creation, saves you time, and increases engagement in this Hootsuite review. We’ll explore Hootsuite’s features, pros and cons, and how well it supports LinkedIn growth so you can decide whether to sign up or look for Hootsuite alternatives.
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What Is Hootsuite?
Hootsuite is a social media management platform designed to streamline your social media presence across various networks from a single dashboard. LinkedIn, Facebook, YouTube, Reddit, X, and TikTok are all included in this. Hootsuite is well-known for its capabilities in scheduling posts, tracking analytics, engaging with followers, and creating advertising campaigns.
Now, let’s take a closer look at Hootsuite’s cons, pros, and best features.
Pros and Cons of Hootsuite Before signing up for any of their plans, here are the most significant benefits and drawbacks to keep in mind:
Pros:
Multi-profile scheduling dashboard.
feature for social listening. Free for 30 days. Canva, Dropbox, and Google Drive integrations.
Cons:
Higher-tier features start at €99 per month.
Free trial requires credit card details.
A learning curve is required for advanced tools. The interface can be hard to use, and some features don’t have clear descriptions.
How Hootsuite Works
From a single dashboard, you can create content, schedule it, and monitor its performance with Hootsuite. Besides content creation and management, Hootsuite helps you track your brand reputation, follow competitors’ activity, and keep up with the latest trends.
Let’s look at some of Hootsuite’s best features now. OwlyWriter AI
Hootsuite streamlines content creation with its OwlyWriter AI.
Similar to other LinkedIn tools, you have to provide it with a prompt and Hootsuite will write the post for you.
Hootsuite might not be the best option if you intend to use it to create content for your LinkedIn account. The content is more like a Facebook or Instagram caption in that it is either too short or too long, with hashtags and everything crammed into one paragraph, making it less reader-friendly. Next to the generator, there’s a post previewer so you can check how your content looks before it goes live.
However, it misses one essential feature for LinkedIn engagement. Hootsuite’s preview generator doesn’t include LinkedIn’s “See more” cut-off.
So you can’t tell where your LinkedIn hook cuts off, making it harder to write an attention-grabbing intro.
AI Content Assistant
Are you dissatisfied with the post you created? One of Hootsuite’s features is an AI assistant that can assist you in improving your content. You can repurpose your posts, start from scratch, get inspired, or convert content from the web into posts for social media. The AI assistant provides a number of features, including the addition of engagement elements like CTAs, optimization of length, tone adjustment, and correction of grammar and spelling. Hootsuite’s multi-platform focus makes it hard for its AI writer to optimize the content for each social network. For example, the generated posts are too long for LinkedIn and the CTAs seem too generic.
Publish and Set a Date Another standout feature of Hootsuite is its ability to schedule posts across multiple social media platforms from a single interface.
You can track your posting volume and view your editorial calendar by month or week. Additionally, the platform allows you to filter by social media network or post status.
Having all of your content displayed in a single calendar is an invaluable feature for community managers or businesses with a strong social media presence.
Social Listening
You can manage your brand’s reputation with Hootsuite’s social listening.
Social listening entails keeping an eye on what people are saying online in order to determine public sentiment, observe trends, and learn more about your brand. The tool gives you important metrics like the number of mentions, the level of engagement, sentiment analysis, and where these mentions came from. There is a sentiment, media type, region, and language filter, but there isn’t one for LinkedIn, which makes it less effective in that regard. In addition, it would be helpful to have a guide or training to fully utilize these features and gain a deeper comprehension of the data, as interpreting the outcomes can be difficult without some context. Analytics
A comprehensive analytics section is available in Hootsuite to help you comprehend the impact of your posts. It enables you to adjust your content strategy by monitoring responses and engagement. You can clearly see how well your content is doing by looking at key metrics and insights on the Analytics dashboard.
