Are you a printing company run clean out of blog post ideas?
Blogging is a great way to keep your business website fresh and informative for search engines and visitors. A frequently updated blog can rank your site higher than your competitors, all other things being equal.
Consistent blogging does need a constant stream of subject material to write about and this is where many companies and even professional marketers come unstuck.
So what can your printing company blog about that will interest readers, attract new customers, cultivate leads and boost your search engine rankings?
I’ve put together 10 core blog post print-related subjects you can write about all year round, over and over again, with just relatively small modifications and adjustments according to the nature of your printing business and its customers.
All that’s needed is a little creativity, some keyword research and a blogging calendar.
Let’s get things rolling before the ink runs out…
1. Printing Options and Techniques
Concept: Create a series of blog posts detailing all the various options and printing techniques available for your customers to make use of. Write about the printing machines you have and the results they can achieve. Cover the various types of printing such as lithographic printing, digital printing and print management solutions your business provides. Share everything you have to offer.
2. Print Trends and Developments
Concept: How quickly is digital taking over lithography? How are printing companies enabling smarter marketing? Tap into industry trends and developments which will affect your customers and write about the benefits and drawbacks. Provide some tips on how businesses can take advantage of new printing innovations and provide some insight into the possible future of a particular trend.
3. Frequently Asked Printing Questions
Concept: What are the questions you get asked most frequently? Have a look through your customer emails and talk to staff about the particular answers they provide over and over again. Use these answers as material for blog posts. Focus on one question at a time and develop in-depth and insightful answers which benefit the reader and leave them clear and enthusiastic about taking action.
4. Print Discounts and Competitions
Concept: Engage with readers and social media followers by holding competitions and advertising discounts via your printing company blog. Whenever you’ve got a discount going, write about it but at the same time tie in some helpful information or interesting news which will benefit or excite the customer. Competitions can include photo, art, idea or slogan contests where the winner receives an award of some kind.
5. General Print Related Tips
Concept: What are some details you really think your customers should know before they come to you? Share some general tips and advice that will help your target market make the right decisions regarding their printing needs. Some of these tips might make your life as a printer easier whilst others will genuinely help people create some fantastic products and accessories. Top tip list posts are a good format to you.
6. Pre-Print Design Tips
Concept: Similar to General Tips (above) but focused on the design elements especially if you have an in-house team of designers. Discuss the best types of images to use on various products such as posters, flyers, business cards, shop graphics and vehicle liveries. Suggest special effects that can be used such as bleeding and embossing. Cover the best ways to incorporate text and the best materials to use.
7. Marketing Advice
Concept: How can customers make effective marketing use of printed materials? Share some informative advice for businesses and individuals on how they can best utilise the printed products they get from you. You can blog about how leaflets are best distributed, what makes a great exhibition display, the etiquette of sharing business cards and some suggestions of printed products companies should use in their marketing.
8. The Printing Team and Company
Concept: Open up your staff and company to the public. Show the personal side of your printing team as well as the story behind your printing company. Write a post every now and then about one of your staff. This can be in the form of a Q&A. Tell the history of how your business was formed and who by. Share updates about any charities you work with, conferences you attend or team building exercises you enjoy.
9. Niche Print Customers
Concept: Develop a series of blog posts aimed at particular segments of your customer base. Focus not only on your most lucrative customer types but also on ones you’d ideally like to see more of. Write about the printing options and products most suited to their requirements. Talk about their industries, their entrepreneurialism, their common problems and the solutions you can bring.
10. Print Humour
Concept: Everyone loves a little silliness to brighten a tough day. What sources of humour can be found in the printing industry? What has made you or your team laugh recently? Have you seen a hilarious printing error in the media or on your travels? Share some bizarre photos, comic anecdotes and funny news stories from the world of print.
Looking to take your printing company website to the next level? I can help. I provide web page copywriting and professional blogging services to printing companies and other businesses worldwide. Need more blog post ideas as well? Plus a marketing content strategy? No problem. Get in touch today and let’s talk about your project.